Case Study: Product Development

Client / Situation / Assignment

• Largest new communications company in Latin America.
• Aiming to dominate its target market segments with an outstanding range of communication products and services.
• We were responsible for:
  • Assisting in identifying optimum product portfolios, roll-out strategies, and tactics;
  • Establishing product development processes;
  • Producing the specifications for the launch of the range of key core products (which focused on IP protocol and other data technologies).

Approach / Methodology

• Analyze the aims, requirements, and planned capabilities of the client given the prevailing market conditions.
• Establish and document optimum product development processes.
• Develop and evaluate with client and equipment vendors alternative product offers.
• Determine best practicable solutions.
• Write product descriptions for key launch products.

Analysis

• Analyze client requirements and capabilities:
  • Assess business goals and strategy in light of planned operational capability.
• Consider prevailing business goals and structure to determine the most effective product development processes.
• Review product options and the associated strategic and operational implications.
• Confirm that the final product descriptions provide the optimum solutions from the client’s perspective.

Result

• Identification of further important strategic issues.
• Proposed new strategic and operational concepts to strengthen the competitive position of the client.
• Product development processes we produced were adopted as standard procedures by the client for all its future product development work.
• Key product descriptions - the first for the client - completed on schedule and approved by all client departments.